5 Tips for Attending Your Next Big I Virtual Conference and Tradeshow

Virtual events in the insurance industry are popping up everywhere. They provide insurance agents, like yourself, the opportunity to receive timely advice, network with peers, and stay up to date with the industry’s newest trends and technologies, all with one added benefit: you can attend from anywhere. This means it’s easier than ever to access the resources these events are offering. However, in order to make the most of this new environment, you have to switch up your strategy — that’s why we’ve put together this list of 5 things to do to make the most out of your experience.

1. Be Proactive and Get on Social

Unlike in-person events, you have to get in on all of the event’s action early. The best way to do this is on social media. Prior to the start of the event, see what all the buzz is about, find the event hashtags, and follow people that are going to keep you updated on the event’s happenings — the organizers, keynote speakers and sponsors. You can stay in the know on the most important sessions to tune into, the prizes and giveaways, and join in on conversations with other attendees. 

2. Review the Sponsors

Event sponsors are there specifically to talk to you and give you key information on how to improve your agency, workflow, and tech stack. And, they’ll incentivize you to stop by their booth — even if it is only a virtual one. At an in-person event, you might just wander around the exhibit hall and stumble upon (or be approached by) an interesting sponsor. However, it’s a different story online. You have to do your research on the sponsors, their offerings, key benefits, etc. and then seek them out.

3. Check Out the Speakers

Virtual events can be just as hectic as in-person conferences. There may be a broad selection of sessions occurring simultaneously, and some may limit the number of attendees. That’s why it’s important to do your research on the sessions and speakers ahead of time. Find the topics that interest you — what’s going to help you streamline your operations and keep you engaged, take the opportunities to ask questions during live events, and give feedback!

4. Prioritize Your Time

If you want to make the most of the virtual conference, formalize your schedule just as you would for an in-person event. Choose the sessions you’d prefer to attend in advance, block out the time on your calendar, schedule reminders with the direct link to the session in a note, and take any other steps that help you stay organized and focus. And don’t forget to set aside some time to check out the vendors and sponsors!

5. Collaborate and Network Outside the Platform

While virtual conferences typically provide attendees with access to communication tools, they usually don’t remain available for long once the event draws to a close. If you enjoy a speaker’s presentation, are intrigued by a vendor’s product, or cross paths with a fellow independent insurance agent that you want to connect with, reach out. Schedule one-on-one meetings, either during the event or after, ensuring you have a chance to converse.

If you’re attending with a team, set up a Microsoft Teams or Slack channel to discuss your conference experience. Share information, divide up sessions, and strategize how to approach the event and make the most out of it for everyone.

Looking for More Independent Insurance Agency Tips?

Virtual events may be the norm for some time, so it’s wise to take advantage of what they have to offer. If you’re looking for more tips for attendees or guidance that can help you navigate the post-COVID-19 landscape, we have you covered. For more tips, tricks, and tidbits, follow us on Facebook.

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